Análise do impacto da nova identidade visual de um jornal local na experiência do usuário em uma interface digital mobile: um estudo com o corpo acadêmico de publicidade no IFAM Campus Manaus Centro

Abstract

The printed newspaper has undergone significant transformations since its emergence in the 15th century. With the popularization of the internet, websites emerged, enabling newspapers to migrate to the digital environment; however, some sites do not efficiently communicate the essence of journalistic brands and present usability and accessibility issues. The objective of this undergraduate thesis is to develop the redesign of the "Diário da Capital" brand and implement a new model for its mobile site, analyzing the impact of these changes on the perception of the academic community of the Advertising course at the Federal Institute of Amazonas, Manaus Centro campus. The research adopts a qualitative-quantitative approach, using bibliographic research techniques, collecting publicly available literature on UX design and visual identity, online questionnaires to assess the perception of the academic audience regarding the brand, and a usability test to understand users' opinions on the visual aspects of the new mobile interface. As a result, a new Visual Identity System was obtained, tested, and applied to the primary point of contact for the local newspaper "Diário da Capital": its mobile site.