Construção do manual de identidade visual: Aneli Velas

Abstract

Aneli Velas it’s a company of aromatic candles located in Manaus, idealized by the architect Ana Elisabete Aguiar, the brand was launched in august of 2020 and has been working ever since. Visual identity it's a ongoing subject in the advertising environment, building strong brands that stand out in the market is a turning point. But how to meet market demand and develop a quality work in such a short time? It believed that the best strategy to build a Visual Identity Manual consistent with the brand is to study the company and the competitors. Through the books research and data analyses this work tries to answer these questions and build the Visual Identity Manual to Aneli Velas. The knowledge acquired through research to make this job also became possible the elaboration of Visual Identity Manual advanced safely and aware of the technical foundation and specific knowledge applied to it. With the intention that all the material produced was applied the Manual was presented to the owner Ana Elisabete Aguiar. It was possible to see that all the suggestions included in the material can be practiced inside the context and respecting the reality of the company.