Sou Manaus: um estudo sobre a evolução da identidade visual do festival

Abstract

The Sou Manaus Integrated Arts Festival proposes a new chapter in the history of tourism in the capital of Amazonas, and thus promotes the creative economy present in the region. The present work aims to focus attention on the transition process of the visual identity of the Festival Passo a Paço to Sou Manaus, through descriptive research and based on data collection carried out through a questionnaire made available to a portion of the public that attends or has already heard about the event. The analysis of the Sou Manaus brand allows us to highlight the importance of the festival for the people of Manaus who attend it and its visitors and how this public assimilates the message proposed by the elements and icons that make up the brand that carries concepts and inspiration in local culture.