A influência e o impacto cultural das animações japonesas sobre o consumo de produtos licenciados

Abstract

The popularity of Japanese cartoons, popularly known as anime and which had its origin in the 60s, are already considered a worldwide cultural phenomenon and are already part of the fun of many people, becoming a great target for consumption of licensed products in the Brazilian market. Thus, the Course Completion Work (TCC) proposes as a general objective to identify the influence and cultural impact that Japanese animations have on the consumption of licensed products. The research is of the Narrative Literature Review type, with a qualitative approach, with descriptive and exploratory purposes and bibliographic procedures. The emergence of anime in the last ten years in Brazil has had great impacts on the diversification of distribution and consumption modes in the Brazilian economy, since licensed products contribute to the diffusion and expansion of world culture in the country and through this, access to Japanese cartoons. Finally, it is concluded that anime has become a pillar of Japanese television and modern culture, especially after its worldwide popularization through streaming platforms, contributing to the economic expansion not only of Japan, but of other countries that sell products focused on these cartoons.