Posicionamento em mídias sociais: experimentos da produção de conteúdo na página virtual diário de um estudante de letras no Instagram

Abstract

This research falls within the scope of Communication research and its main objective seeks to understand possible parameters for the production of content on the social network Instagram, presenting as an example the virtual page Diário de um Estudante de Letras (in activity since 2020) and their online media strategies. The proposal is still anchored in qualitative, bibliographic and autobiographical research. The specific objectives consisted of: (1) understanding possible parameters for producing content on the social network Instagram to attract followers in a virtual community; (2) identify specific media factors of the virtual page, taken as the research scope, checking the creation, image, design resources (among other aspects), which are adopted; (3) Intervene and propose possible media resources following the experience covered: ideas, insights, apps e possibilities about the production of content on social media. We learned that, based on media models, it is possible to establish identity relationships with users/readers of virtual communities, from the perspective of: Content Marketing; Copywriting; and Storytelling, which also based the research.