A importância da logística integrada para o sucesso das empresas no mercado nacional

Abstract

in such a competitive market. The research was delineated in a bibliographic review in books, articles and magazines that present high impact factors, national and international specialized journals. The results show that integrating logistics has as one of its main objectives to minimize costs and allow all demand provided by the market to be met. An efficient logistics process has the power to offer the customer a level of service excellence by meeting the delivery deadline set by the company upon purchase. The current context shows us that with each passing day, customers are more often seeking a level of service excellence. This makes companies increasingly committed to not only reducing their costs, but also pleasing their customers in equal proportions. It follows that in a very competitive market, logistics expenses can offer an important competitive advantage for companies that are developing an effective system. Competitive advantage comes from services tailored to the company's special product requirements, making costs more efficient for each logistics element, acting responsibly, providing reliable service, good information, flexibility, good use of capacity, efficient inventory and loss prevention.