Logística reversa: uma abordagem prática sobre a reciclagem de papelão na associação recicla Manaus

Abstract

This study takes an approach to the process of applying reverse logistics in the cardboard production stages until its final stage, which is packaging for eggs to be inserted until final sale in markets and fairs. All production will be carried out at association Recicla Manaus. Reverse logistics involves the return of products for sale, going through the raw material sorting process until the final stage of the process, where there is a new product for sale in commerce. The association Recycle Manaus does reverse logistics work to produce egg shapes with cardboard recycling. Visits were made to the association, and data such as photos and questions were collected from recycling collectors in order to answer the research questionnaire. The SWOT analysis of association Recycle Manaus reveals a series of strengths, such as cost reduction and improved corporate image, in addition to effective collaborations with local collectors. However, there are significant challenges, such as inadequate infrastructure and the need for greater awareness among collectors. Opportunities include the growing demand for recycled materials and the possibility of improving recycling processes, while threats involve regulatory changes and competition in the sector. It is concluded that reverse logistics at Manaus contributes to environmental sustainability and offers economic advantages, in line with the demand for sustainable business practices. This analysis allows a clear understanding of the internal and external factors that affect cardboard recycling in the association, standing out of success and identifying areas for improvement.