Influência da pandemia da covid 19 na logística de comércio eletrônico (e-commerce):

Abstract

This study aimed to understand the impact of the covid 19 pandemic on electronic commerce (e-commerce) sales, as well as to identify and describe the main aspects and changes in e-commerce during the period established in the research (2017 to 2022), which corresponds to before, during and after the pandemic. For this purpose, bibliographical and experimental research was used for data collection, through the content raised in the theoretical framework to expose oneself about the role, challenges and trends for the modality. Based on data analysis, a comparison of e-commerce revenues can be made in each scenario, and obstacles and opportunities can be listed. With the pandemic, they experienced new situations and problems, which required a logistical strategy from merchants who had ambitions to grow, reinvent or simply avoid losses and bankruptcy. Finally, through the study carried out and applied, it was possible to understand how the covid 19 pandemic influenced the growth of e-commerce.