http://repositorio.ifam.edu.br/jspui/handle/4321/744 Sun, 05 Apr 2026 17:55:43 GMT 2026-04-05T17:55:43Z http://repositorio.ifam.edu.br/jspui/handle/4321/1734 Título: Programa de fidelidade livelo: apresentação de suas vantagens ao consumidor Autor(es): Lima, Fernando Soares de Abstract: This article aims to highlight the advantages that one of the largest loyalty programs in Brazil, Livelo, presents on its website. The methodology used is a qualitative, exploratory and descriptive approach when it comes to the objective and bibliographic research when it comes to the data source. The results showed that the investigated program highlights monetary benefits, encouraging the accumulation and use of points for shopping, travel and the like and concludes that this strategy has given good results in gaining new customers and also good monetary results for the program's consumers. Tipo: Capítulo de Livro Thu, 03 Jul 2025 00:00:00 GMT http://repositorio.ifam.edu.br/jspui/handle/4321/1734 2025-07-03T00:00:00Z http://repositorio.ifam.edu.br/jspui/handle/4321/1612 Título: Tendências de consumo digital e seu impacto na promoção de álbuns físicos de K-POP: um estudo de caso sobre o álbum 'Get Up' do grupo Newjeans Autor(es): Costa, Felipe Gonçalves Primeiro Orientador: Lira, Wallace Abstract: K-pop, a South Korean musical genre, emerged in the late 1990s as part of the "Hallyu" movement, or "Korean wave," which propelled South Korean culture onto the global stage. The popularity of K-pop is due to its combination of diverse musical styles, complex choreography, high-production music videos, and highly trained artists, resulting in a significant influence on global entertainment production. Supported by the South Korean government, K-pop has transformed into an economic force, generating over $4.7 billion annually. This growth is driven by private companies that have invested in the country's culture and media export over the past 20 years. A notable aspect is the impact of K-pop on the revitalization of physical album sales, which, despite the digital boom, remain strong due to innovative marketing strategies and fan engagement. Record labels have adapted their promotion and sales strategies to the digital environment, using online platforms and social media to attract consumers, especially young people, who are the main audience of K-pop. This phenomenon reflects contemporary market dynamics and highlights the economic, social, and cultural impact of K-pop, which transcends geographical and cultural boundaries. This study, by analyzing the album "Get Up" by the group NewJeans, aims to explore how digital consumption trends are shaping the promotion and sales of physical albums in K-pop. The research seeks to provide valuable insights for marketing and promotion strategies in other cultural and creative industries. Tipo: Trabalho de Conclusão de Curso Mon, 02 Sep 2024 00:00:00 GMT http://repositorio.ifam.edu.br/jspui/handle/4321/1612 2024-09-02T00:00:00Z http://repositorio.ifam.edu.br/jspui/handle/4321/1481 Título: A influência e o impacto cultural das animações japonesas sobre o consumo de produtos licenciados Autor(es): Martins, Bruna Oliveira Primeiro Orientador: Batista, Daniel Luiz dos Santos Abstract: The popularity of Japanese cartoons, popularly known as anime and which had its origin in the 60s, are already considered a worldwide cultural phenomenon and are already part of the fun of many people, becoming a great target for consumption of licensed products in the Brazilian market. Thus, the Course Completion Work (TCC) proposes as a general objective to identify the influence and cultural impact that Japanese animations have on the consumption of licensed products. The research is of the Narrative Literature Review type, with a qualitative approach, with descriptive and exploratory purposes and bibliographic procedures. The emergence of anime in the last ten years in Brazil has had great impacts on the diversification of distribution and consumption modes in the Brazilian economy, since licensed products contribute to the diffusion and expansion of world culture in the country and through this, access to Japanese cartoons. Finally, it is concluded that anime has become a pillar of Japanese television and modern culture, especially after its worldwide popularization through streaming platforms, contributing to the economic expansion not only of Japan, but of other countries that sell products focused on these cartoons. Tipo: Trabalho de Conclusão de Curso Tue, 12 Dec 2023 00:00:00 GMT http://repositorio.ifam.edu.br/jspui/handle/4321/1481 2023-12-12T00:00:00Z http://repositorio.ifam.edu.br/jspui/handle/4321/1480 Título: Marketing social e educação ambiental: análise de campanhas publicitárias e outras iniciativas públicas contra a poluição hídrica em Manaus Autor(es): Procópio, João Vítor Lima Primeiro Orientador: Carneiro, Eltton Ricardo de Lima Abstract: Manaus' urbanization was marked by igarapé3 -alterating processes, through channeling and embankments, which began in the nineteenth century, as well as through human occupation on its riverbanks, dumping of sewage and garbage. In this context, the following municipal measures of urban solid waste (USW) 4 management were analyzed: cleaning of shores and streams, garbage men of joy, voluntary delivery points, scheduled collection of large objects and dismantling of inappropriate trash cans. The research is explanatory, bibliographic, qualitative and quantitative with a questionnaire application by volunteering. In their textual and visual aspects, the environmental education campaigns presented restrain pollution of water resources, highlight the negative consequences of this action, and also publicize the municipal services mentioned above. In addition, social marketing’s ability to change values and mediate behaviors that lead to environmental education and conscious consumption was verified. Finally, was observed the need for overt, continuous and multimedia environmental social marketing campaigns to combat river pollution in Manaus. Tipo: Trabalho de Conclusão de Curso Tue, 12 Dec 2023 00:00:00 GMT http://repositorio.ifam.edu.br/jspui/handle/4321/1480 2023-12-12T00:00:00Z